1) Displaying RSS Feeds From External Sources

If you have a RSS Reader, you can subscribe to your favorite sites that provide RSS Feeds. The reader will automatically check all the sites you’ve subscribed to and show you new updated content when it is added. By doing this, you get traffic to your website by displaying targeted fresh content from news sites and other sources which in turn boost your position in search engines.

2) Syndicating Your Own Content

If you produce your own RSS Feeds, you can have your content syndicated to the internet, especially if you are using blogs as a publishing format where RSS Feeds are automatically created and visitors can easily subscribe to those feeds.

On the other hand, potentially hundreds of other websites can publish your news and articles. This will provide free exposure and free traffic.

RSS also gives you a new marketing venue to display your ads, messages, and news directly onto your subscriber’s desktop. It will also build your credibility and brand name online with little effort!

Submitting Your RSS Feeds To RSS Aggregators

A site owner or blogger using his site as a pulpit for any number of topics can make his content available via RSS. Once done, his comments or content can be fed to the news aggregators for syndication/delivery to those interested in such content.

Submitting your RSS Feeds to RSS Agregators can be manually done if you have the time to do so. You can also use specialized software where you can submit your RSS Feeds to dozens of RSS Aggregators with the benefits of getting one-way backlinks, quick indexing in search engines and a steady stream of organic traffic. It’s a no brainer!